MUMBAI: Instagram is reportedly considering launching a standalone app for its popular short-form video feature, Reels, as it seeks to capitalise on Tiktok’s uncertain position in the US market.

Instagram head Adam Mosseri recently shared this potential move with employees. The standalone Reels app would offer a dedicated video-scrolling experience, similar to Tiktok, as Meta looks to strengthen its foothold in the short-form video space.

This initiative follows Meta’s recent launch of edits, a video-editing app aimed at competing with Tiktok’s Capcut. The company had previously experimented with Lasso, a Tiktok rival introduced in 2018, but it failed to gain traction and was later discontinued.

While Meta has yet to confirm its plans, the move signals a renewed push to dominate the short-form video market, catering to users seeking engaging, fast-paced content on a dedicated platform.

Cited from NDTV WORLD