MUMBAI: Imagine your lock screen showcasing not just random content, but AI-crafted visuals tailored to your style, mood, and shopping habits. Lock screens just got a major AI makeover, and Glance is at the centre of it. In a groundbreaking alliance, Glance and Google Cloud have joined forces to supercharge smartphone lock screens and ambient TV screens with GenAI-powered experiences. This partnership isn’t just about content-it’s about revolutionising commerce, creativity, and engagement on digital surfaces.
Since 2019, Glance has pioneered AI-driven discovery on smartphone lock screens. Now, by integrating Google Cloud’s Gemini AI and Imagen’s cutting-edge image generation via Vertex AI, the company is taking things up a notch. The result? A seamless blend of entertainment, personalisation, and instant commerce-all accessible straight from your lock screen.
Inmobi co-founder and Glance president & COO Piyush Shah highlighted the ambition behind this move, “This is not just any collaboration; it is a deep, strategic alliance aimed at reshaping the future of Gen AI on digital surfaces-including smartphone lock screens and ambient TV screens. And more importantly, this partnership with Google will answer the biggest question in Gen AI: crafting sustainable and scalable business models.”
With this latest advancement, Glance AI turns passive scrolling into an interactive, hyper-personalised experience. Users can now:
. Create, select, and even purchase items displayed on their lock screens.
. Upload images, analyse preferences, and generate personalised visuals.
. Turn discovery into instant purchases-right from their devices.
Glance isn’t just building an AI-driven discovery tool-it’s creating an entirely new category of GenAI-powered commerce. By fusing AI, content, and e-commerce, the platform brings the shopping experience to users before they even unlock their devices.
“AI has been part of our foundation to deliver hyper-personalised, engaging experiences. Our goal is to inspire users to become the best versions of themselves. And these experiences will unlock new revenue streams,” Shah added.
This partnership between Glance and Google Cloud signals a new era in AI-driven engagement. From lock screens to smart TVs, GenAI is set to redefine how users interact with their devices—blending AI-powered content, creativity, and commerce like never before.
