MUMBAI: Faith met the future as JioHotstar’s Mahashivratri: The Divine Night drew millions into a 15-hour spiritual odyssey, blending tradition with technology on an unprecedented scale. With 3.9 crore views and 21.8 crore minutes of watch time, the live-streamed spectacle turned smartphones into temples, allowing devotees to experience rituals, mythology, music, and meditation from the comfort of their homes.

More than just a broadcast, JioHotstar’s multi-stream format brought viewers into the heart of India’s grandest celebrations. Over 20 live aartis from revered Jyotirlingas, spiritual discourses from Isha Yoga Centre and Art of Living, and soul-stirring performances by Sona Mohapatra and rapper Narci created an immersive, interactive experience. Fans could switch between temple feeds, listen to mythological narratives, or engage in real-time chanting and live Q&A sessions—transforming passive viewing into active participation.

JioStar CEO-sports Sanjog Gupta called it a game-changer in digital storytelling. “JioHotstar is redefining live-streaming by making shared cultural moments more immersive. Mahashivratri: The Divine Night proved that technology can deepen our collective experience of faith. And this is just the beginning.”

Brands, too, found their place in this sacred digital gathering, with JK Super Cement, Country Delight, Nirma Advanced Detergent, and Denver tapping into the high-engagement potential of live-streamed cultural events. With Mahashivratri: The Divine Night, JioHotstar has unlocked a new frontier where tradition meets technology, proving that devotion, like digital experiences, has no boundaries.