MUMBAI: L’Oréal Paris launches a new campaign with Aditi Rao Hydari and Siddharth, combining charm with expert haircare.

In the video, Siddharth playfully references his 2003 film Boys while discussing the challenges of an oily scalp caused by dirt and sweat. Aditi steps in to introduce L’Oréal Paris Hyaluron Pure Shampoo, enriched with salicylic acid and hyaluronic acid to cleanse and refresh the hair. Their light-hearted exchange and effortless chemistry bring a fun touch to the campaign.

L’Oréal Paris India general manager Dario Zizzi said, “Siddharth’s energy and humour perfectly complement Aditi’s elegance, making this campaign both engaging and informative. We are committed to offering scientifically advanced solutions for real hair concerns.”

The advert has quickly become a social media hit, with fans praising the couple’s engaging presence. This campaign reinforces L’Oréal Paris’ reputation for combining star power with innovative beauty solutions.