MUMBAI: Marking International Women’s Day, ITC has launched the HerStory campaign, celebrating the vital role of women across science, agriculture, manufacturing, and entrepreneurship. This initiative underscores ITC’s commitment to gender equity by showcasing women breaking barriers across its diverse operations.

The campaign kicks off with a video honouring women scientists at ITC’s Life Sciences and Technology Centre (LSTC) in Bengaluru, highlighting their contributions to innovation. With women making up nearly 47 per cent of LSTC’s workforce, ITC continues to challenge gender imbalances in STEM.

ITC is also transforming shopfloors, with its Pudukkottai factory in Tamil Nadu employing 67 per cent women and the Khordha facility in Odisha operated entirely by women. These milestones reflect ITC’s efforts to increase female participation in the industrial sector.

Beyond corporate spaces, ITC empowers women in agriculture through Itcmaars, facilitating over 1,700 Farmer Producer Organisations (FPOs), ensuring at least one female director in each, and forming 25 all-women FPOs. More than 7,500 women farmers have been supported, driving sustainable agribusinesses. Additionally, ITC’s Women-Managed Agri-Business Centres (WMABCs) have enabled over 6,000 rural women across 12 states to become entrepreneurs.

At the grassroots, ITC’s women’s empowerment programme focuses on financial literacy, social security, entrepreneurship, and livelihood support. With over 6 million women benefiting from various initiatives including self-help groups, education, and health interventions the programme is fostering financial independence and community resilience.

Watch the video here