MUMBAI: Health insurance isn’t just a policy, it’s power. And this Women’s Day, Niva Bupa Health Insurance is giving women the nudge they need with its latest campaign, health insurance ka Girl Logic. While women are breaking barriers across education, careers, and lifestyle, many still shy away from financial decision-making especially when it comes to health insurance. Niva Bupa is on a mission to change that, one smart choice at a time.

At the heart of this campaign is entrepreneur, philanthropist, and wellness advocate Shalini Passi, who redefines ‘Girl Logic’ as the ultimate life hack for financial and health security. In her signature style, she highlights how choosing health insurance should be as instinctive as any other self-care decision because true independence starts with being prepared for the unexpected.

Niva Bupa EVP & CMO Nimish Agrawal explained, “Women are often the primary caregivers, yet their own health and financial security take a backseat. ‘Health Insurance ka Girl Logic’ is a reminder that protecting yourself is not just about health, it’s about empowerment. Partnering with Shalini Passi brings this message to life, inspiring women to take charge of their future with confidence.”

The campaign takes a light-hearted yet impactful approach to encourage women to prioritise their own health, instead of leaving financial decisions to the men in their lives. With engaging digital storytelling, Niva Bupa simplifies health insurance, making it relatable, accessible, and essential.

This Women’s Day, Niva Bupa invites women to embrace their ‘Girl Logic’ because when it comes to health and finances, being in control is the smartest decision of all.