MUMBAI: Big moves, bigger responsibilities—Harshit Sahni has taken on a new leadership role as senior director - cluster revenue head for factual & lifestyle, eurosport, international business - south Asia at Warner Bros. Discovery. With over two decades of experience in media, advertising, and revenue strategy, Sahni is all set to steer the business into new territories of growth and innovation.

Having already made an impact as cluster revenue head since September 2024, Sahni now takes the reins at a crucial time for the industry. With advertising dynamics shifting and digital transformation accelerating, he aims to push the boundaries of content monetisation and strategic partnerships in south Asia’s evolving media ecosystem.

His track record speaks volumes. At Warner Bros. Discovery and previously at Discovery Inc., Sony Pictures Networks, and Star News, Sahni has consistently driven advertising revenue, built strategic partnerships, and spearheaded innovative sales models. From launching ad-sales operations in Bangladesh, Sri Lanka, and the Maldives to securing 80 per cent market share in key partnerships, he has been a key player in shaping the industry’s revenue streams.

A results-driven leader, Sahni has a history of crafting integrated advertising solutions, establishing new revenue streams, and pioneering business models that redefine commercial success. His ability to forecast trends, optimise advertising strategies, and execute high-impact campaigns makes him a force to reckon with in the world of factual entertainment and lifestyle content.

The future of factual & lifestyle media in south Asia looks promising, and with Sahni leading the charge, expect innovative advertising models, strategic brand partnerships, and bold revenue strategies that redefine content monetisation.