MUMBAI: In a world drowning in data but starved for real insight, one agency has managed to cut through the noise—Jigsaw. The consumer research and strategy powerhouse has bagged the coveted title of ‘Most Promising & Emerging Research Agency of the Year’ at the prestigious Unilever Insight Excellence Awards. If research had a red carpet, Jigsaw just strutted down it in style.

This milestone victory is not just about shiny trophies—it’s a testament to Jigsaw’s fearless approach to decoding the Indian consumer. Led by the indomitable Rutu Mody Kamdar, the agency has made a name for itself by challenging conventional wisdom and diving deep into the cultural and behavioural undercurrents that drive consumer choices. Forget stale Powerpoint decks—Jigsaw delivers insights that shake up boardrooms and shape business strategies.

For Kamdar, this award is more than just industry recognition—it’s a nod to the power of curiosity, culture, and cutting-edge research. “Great clients make agencies do great work, and Unilever has undoubtedly set the gold standard. Their commitment to depth, clarity, and continuous refinement challenges us to push our own limits every day. This award belongs not only to our team at Jigsaw but to every Unilever team that has placed their trust in us, inspiring us to take on complex, thought-provoking projects that truly make a difference,” she said.

Jigsaw’s meteoric rise in the research world is no accident. The agency’s sharp cultural intuition, deep behavioural insights, and innovative methodologies have placed it firmly in the league of research pioneers. By transforming dry data into compelling, strategic goldmines, Jigsaw is redefining what research means in an era of information overload.

Winning at the Unilever Insight Excellence Awards cements Jigsaw’s reputation as a trailblazer. With an insatiable hunger for uncovering consumer truths, the agency is all set to scale new heights—turning complex problems into clear, actionable solutions that fuel brand growth.

So, if you're a brand looking for insights that don’t just inform but inspire, you might want to get in line—because Jigsaw is playing in the big leagues now.