MUMBAI:  FCB Kinnect has appointed Abhinav Tripathi as its national creative director, securing a creative heavyweight with over two decades of industry experience to spearhead its Delhi operations.

Tripathi, who joins from McCann Worldgroup where he served as creative head of digital & McCann Content Studio, brings a stellar track record of crafting compelling narratives and a knack for turning creative briefs into gold.

"We're absolutely delighted to have Abhinav on board," said FCB Kinnect on linkedin. "His storytelling prowess and tech-savvy approach will help us push creative boundaries whilst delivering forward-thinking work that cuts through the noise."

The appointment marks something of a homecoming for Tripathi, who previously had a brief stint as national creative consultant at FCB Ulka in 2016, before taking the creative reins at TBWA\India as managing partner creative.

His impressive CV includes stints at advertising powerhouses including Leo Burnett, Ogilvy, and a substantial five-year tenure at McCann Worldgroup as executive creative director prior to his most recent role.
Industry insiders suggest the hire signals FCB Kinnect's ambition to bolster its creative firepower in the fiercely competitive Delhi market.

Before his advertising journey, Tripathi dabbled in entrepreneurship, running SunTours.com from 2001 to 2004, before earning his MBA in Marketing from FORE School of Management, New Delhi.

As FCB Kinnect looks to make waves in the integrated marketing space, they'll be banking on Tripathi to craft campaigns that don't just spark conversation, but set the advertising world alight.