MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative mandate for Joy Personal Care, a home-grown personal care brand under RSH Global. And let’s just say, the beauty world is about to get a serious glow-up.
Webenza’s mission? To catapult Joy Personal Care into the digital stratosphere with fresh, engaging, and innovative storytelling. In an era where brands fight for attention like reality show contestants, Webenza is set to make Joy stand out by blending technology, creativity, and consumer-first strategies.
With the digital space evolving at warp speed and social media turning into the ultimate beauty playground, brands today need more than just pretty visuals—they need stories that resonate. Joy Personal Care and Webenza are on the same page: combining the brand’s heritage with cutting-edge digital marketing to captivate a new generation of beauty enthusiasts while keeping loyal customers engaged.
Joy Personal Care CMO Poulomi Roy is pumped about the new partnership. “At Joy Personal Care, we believe that beauty is about embracing and enhancing one’s natural self rather than altering it. Our products are designed to support this philosophy, and our brand communication has always reflected this belief. We see beauty not just as a product offering but as an experience that connects deeply with our audience’s aspirations. With Webenza’s creative expertise and strategic approach, we are excited to strengthen this connection and take our digital presence to the next level.”
And Webenza? They’re more than ready to shake things up. Webenza founder & CEO Puneet Pahuja shared his excitement, “Social media and content creators have transformed the way brands engage with their audiences, fostering authenticity and deeper connections. We are thrilled to partner with Joy Personal Care to harness the power of storytelling and content creation. With creativity at the core, we look forward to shaping a dynamic digital presence that resonates with consumers and strengthens Joy’s position as a beloved personal care brand.”
With this partnership, expect Joy Personal Care’s digital presence to get a facelift—think immersive campaigns, thumb-stopping content, and a brand story that feels as fresh as a sheet mask on a Sunday. Webenza’s track record of blending data with creativity will ensure that Joy isn’t just another beauty brand in the feed but a trendsetter.
