MUMBAI: It’s not every day that a PR firm bags a client older than independent India. But PR Professionals (PRP), the Gurugram-based communications powerhouse, just pulled off a press-worthy coup by being appointed as the official PR partner for the Indian Chamber of Commerce (ICC) — a 100-year-old juggernaut of Indian industry headquartered in Kolkata. Talk about prestige meets press kits.
The announcement came on 7 April 2025, and let's just say, the champagne corks in Gurugram likely flew higher than ICC’s GDP targets. With this mandate, PRP enters the rarefied boardrooms of economic policy influencers, industrial tycoons and policymakers — and yes, probably a lot of spreadsheets too.
"We are honored to partner with the Indian Chamber of Commerce, a 100-year-old institution that has significantly contributed to India’s economic landscape…" said PR Professionals founder & MD Sarvesh Tiwari in a statement that managed to be both humble and headline-ready.
Founded in 1925, ICC isn’t just another acronym in a crowded sea of business forums. It's the OG of Indian commerce bodies — the one that’s been around since pre-partition, pre-GDP and certainly pre-Whatsapp. Under the presidency of Abhyuday Jindal (yes, of Jindal Stainless Ltd fame), ICC has kept its relevance sharper than a budget analyst’s pencil.
With senior office bearers like Brij Bhushan Agarwal of Shyam Metalics and Parth Neotia of Ambuja Neotia Group, this is a chamber with more corporate weight than a B-school case study collection. And it’s not just about boardroom banter — ICC pumps out macroeconomic studies, state investment climate reports, and policy recommendations that find their way into budget files and bureaucratic briefs.
In 2024, ICC celebrated its centenary at Kolkata’s Town Hall with the likes of Infosys founder N.R. Narayana Murthy gracing the dais — because if you’re going to age gracefully, you might as well throw a bash with billionaires.
As for PR Professionals, this isn’t their first rodeo. Since its launch in 2011, the firm has grown from a modest agency into a 12-office Indian PR titan with six international outposts. From infrastructure to aviation, railways to public sector behemoths — they’ve handled it all, often with flair, and always with media mileage.
This partnership with ICC adds another feather to PRP’s already flamboyant cap. It’s a move that underscores their expertise in crafting complex narratives, managing large-scale mandates, and making even government jargon sparkle.
In PR terms, this is the equivalent of bagging a blockbuster film after a string of indie hits.
Strategic messaging? Check.
National economic visibility? Double check.
It’s a marriage of old money and new media — and one that’s bound to make noise in all the right corridors.
