MUMBAI: Just when you thought Netflix had already conquered every corner of Indian living rooms, it goes and body-slams convention with a fresh campaign that’s part love letter, part elbow drop. On 7 April 2025, Netflix launched a raucous tribute film celebrating India’s relentless WWE fandom, marking the start of what it's calling the "Netflix Era" of WWE.
Now that the OTT giant is the exclusive home for WWE in India, it’s bringing the wrestling ring to every smartphone and set-top box in the country — but not before honouring the real MVPs: the desi fans who’ve made John Cena, The Rock, and The Undertaker feel like long-lost cousins.
"WWE isn’t just watched in India but lived, cherished and woven into everyday moments," said Netflix India VP - marketing Srivats TS. "This film is a celebration of that synergy—showcasing how WWE and Netflix share the same passion for delivering unmissable entertainment."
The film, cheekily titled Fanmania, shows just how deep the wrestling fever runs in the country—from office banter to schoolyard brawls to uncle ji doing a DDT at a wedding (well, almost). It pays homage to the sheer spectacle that is WWE, while neatly folding it into the chaos and charisma of Indian life.
Tilt Brand Solutions group CCO Adarsh Atal didn’t hold back on the fanfare, "With Fanmania, we set out to celebrate the unshakable passion of WWE fans by seamlessly blending its electrifying energy into everyday life.”
To make the film hit as hard as a steel chair, they roped in directors Prakash Varma and Kishore Iyyar, whose flair for stylised, crowd-pleasing visuals made the narrative pop louder than a WrestleMania intro. Produced by Nirvana Films and backed by Tilt Brand Solutions, the campaign is slick, nostalgic, and undeniably fun.
Netflix isn’t just content with playing cheerleader. The platform now streams every WWE flagship show — RAW, NXT and SmackDown — plus the Premium Live Events like WrestleMania, SummerSlam, Royal Rumble and Money in the Bank. For Indian fans, it’s not just binge-watching; it’s body-slamming boredom.
With WWE woven into the very fabric of Indian fandom for decades, Netflix is clearly aiming for a finishing move of its own: converting casual couch potatoes into roaring superfans. Judging by this campaign, the strategy might just be championship-worthy.
