MUMBAI: If your handbag doesn’t come with a backstory and a bit of red carpet DNA, is it even luxury? In a move that blends couture cool with commercial clout, Brahm Group has acquired a majority stake in luxury handbag label Ahikoza, setting the stage for a new chapter in India’s fast-evolving high-fashion narrative.
Announced on 7 April 2025, the deal marks Brahm Group’s latest play in the premium B2C lifestyle arena. Ahikoza, the brainchild of NRI entrepreneur Namrata Karad, has already made its runway rounds—from Cannes to the Grammys—slung on the shoulders of Camila Cabello, Doja Cat, Kate Hudson, and desi divas like Alia Bhatt and Kareena Kapoor Khan.
The goal now? A 15 per cent year-on-year growth trajectory, anchored in global expansion, digital buzz and a renewed commitment to ‘slow luxury’—a fancy term for artisanal craftsmanship. Karad, who returned to India to scale her globally adored brand, said, “I have always loved accessories, in particular handbags. In the world of luxury. I found a gap in the market... I believe that like the power brands that inspired me, Ahikoza will offer something unique and of value.”
Ahikoza will now operate under the ‘Brham’ umbrella—Brahm Group’s lifestyle platform that curates elevated experiences across luxury real estate, products, and services. And no, this isn’t just another vanity investment. With the global luxury handbag market expected to balloon from $22.8 billion in 2023 to $41.1 billion by 2032 (at a CAGR of 6.77 per cent), the timing couldn’t be sharper.
Brahm LifeStyle LLC chairman & CEO Bhavook Tripathi said, “At Brham, we believe in fostering brands that resonate with contemporary luxury while staying true to craftsmanship and legacy. Ahikoza’s philosophy aligns seamlessly with our vision.”
True to that vision, Ahikoza by Brham pledges to stay rooted in sustainability, investing in low-waste practices and long-lasting materials. Each handbag is designed to make a statement—and stay relevant.
With this deal, India’s luxury game just got a major style injection. And yes, it’s got pockets.
