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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 14 Apr 2011- 27 Apr 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Clarks Future Footwear | MPG India | NA | |
| Fuji Films | Motivator | 200 million | |
|
Creative
|
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| Addiction | McCann Erickson | 200 million | |
| Manforce | |||
| Gas-O-Fast | |||
| Butterfly Home Appliances | Grey [Chennai] | 1 billion combined | |
| Employee State Insurance Corporation [ESIC] | Concept Advertising | ||
| Crayons Advertising | |||
| Goldmine Advertising | |||
| Interpub Advertising | |||
| Prabhatam Advertising | |||
| RK Swamy BBDO | |||
| Span Communications | |||
| National e-Governance Programme | Concept Advertising | ||
| Crayons Advertising | |||
| PerceptH | |||
| Span Communications | |||
| Fox International Channels [FIC] | Taproot | Grey | NA |
| Fuji Films | Grey [Delhi] | 600 million | |
| Nestle‘s Upcomming Brand | Sacrecrow Communications | 100-200 million | |
| Paranjape Schemes | Quadrant Communications Ltd [Mumbai] | NA | |
| Smirnoff | JWT | JWT | NA |
| Suzlon | Grey | Lowe Lintas | NA |
| Tata AIG General Insurance | Law and Kenneth | NA | |
| Information compiled for period 14 Apr 2011- 27 Apr 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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