MUMBAI: Digital media network, Komli Media, has agreed with global performance marketing company, Efficient Frontier, to partner in India for their search engine marketing services.

This deal will make Komli the only digital media network in India to offer solutions in search, display, mobile, video and social media.

Ad Network VP and country head India and Middle East Gulshan Verma said, “Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

According to an official communiqué, Efficient Frontier‘s technology enables advertisers to achieve better results from their digital advertising campaigns. This platform uses predictive modeling and simulations that enable bid optimisation across digital marketing channels. It also measures and attributes conversions across marketing channels including search, display, and organic search.

Efficient Frontier CEO David Karnstedt added, “We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing. Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India.”