Hungama launches Uninor Bhaktiras

Mumbai : Hungama Digital Media Entertainment Pvt. Ltd, the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content, ventures into a dedicated portal for devotees across all religions with the launch of Uninor Bhaktiras. Starting from the devotional music content across six religions such as Hinduism, Muslim, Sikhism, Christianity, Buddhism and Jainism to the soulful numbers rendered by singers like Anuradha Paudwal, Lakhbir Singh Lakha, Sonu Nigam, Anup Jalota, Harbhajan Hans, Suresh Wadekar, users can opt for endless list of devotional music via this service. To avail the Bhaktiras service, customers need to dial toll free number 52777.

One of the most innovative features in Bhaktiras service is that the listener can set an alarm of his own favorite devotional song just by pressing a single key "#". The user can wake up to the enchanting devotional sounds and start his day with a fresh frame of mind at no extra cost! Uninor Bhaktiras is available at flexible price points catering to all kinds of users. Furthermore, the 12 navigational languages of the interactive voice recording make it easier for users to understand and follow instructions in a convenient way. Each religious category has a special zone which serves the most popular & latest content to the users.

The service is supported via marketing ATL and BTL and associated contests. The gratification guarantees to quench the insatiable thirst of the devotees by giving them the experience that helps them feel closer to God.
Speaking on this association, Albert Almeida, Chief Operating Officer, Hungama Mobile said, "The launch of Uninor Bhaktiras represents a step forward in taking Indian religious genre to open up new segments in the evolution of digital music. As music has been a key driver of entertainment for all via mobile devices, Uninor Bhaktiras will make a great value proposition to the music lovers. This is an important milestone for Hungama and Uninor and we ensure that the consumer gets a musical experience on their mobile phones."