MediaCom named M&M Media Agency Network of the Year 2011

Mumbai: MediaCom has been named Media Agency Network of The Year at the 2011 M&M Awards, for the third year running. This is the first time in the history of the awards that an agency has retained the title for three successive years.

The M&M Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest co-ordination of multi-local advertising strategies.

At the ceremony in London last night, Stephen Allan, Chairman and CEO of MediaCom Worldwide, picked up the award on behalf of the network. MediaCom also picked up 6 awards for individual campaigns for AkzoNobel, P&G, Dell and Deutsche Telekom and received 4 Highly Commended mentions.

The extent of MediaCom?s domination was underlined by the number of campaigns that the network had shortlisted ? 29 entries in total across 10 categories, representing more than 40% of the total shortlist. MediaCom had more than three times more shortlists than its nearest rival.

Stephen Allan said: ?It is an incredible feat to be Agency Network of the Year three times in a row. I?m delighted that MediaCom has been recognised as the No 1 multi-market media agency for 2009, 2010 and now 2011. These wins highlight the genuine cross-market thinking of our network and reward the tremendous efforts of our staff, who work hard to produce excellent work for each of our clients. I am extremely proud of what the MediaCom team has achieved.?

MediaCom?s full list of winners was as follows:

Best Communications Strategy : AkzoNobel, Dulux Let‘s Colour, MediaCom International

Best EMEA Campaign : P&G, Pringles music festivals, MediaCom International

Best Rest of the World Campaign : P&G Gucci Guilty, Indulging Asia in Guilty Pleasures, MediaCom Singapore

Best Business Campaign : Dell, Turning IT from a cost into an Investment, MediaCom International

Best Content Campaign : Deutsche Telekom, Red thread strategy - Life‘s for sharing with local heroes, MediaCom Germany

Campaign of the Year : Deutsche Telekom, Red thread strategy - Life‘s for sharing with local heroes, MediaCom Germany

Highly Commended mentions:

Communications Strategy : P&G, Future Friendly: Less waste, more reward, MediaCom International

CSR Campaign : AkzoNobel, Dulux Let‘s Colour, MediaCom International

Business : Dell, Encouraging Entrepreneurs to take their own path, MediaCom USA

Launch Campaign : Universal Despicable Me, Minion Mayhem, MediaCom International