MUMBAI:Saatchi & Saatchi India has appointed Hari Ganesh Desikan as senior planner at its Mumbai office. Desikan will be responsible for regional planning for Pampers as well as some other key brands.

Talking about the appointment, Saatchi & Saatchi, Mumbai GM Nisha Singhania said, "With Hari joining the planning department in Saatchi Mumbai, we now have a truly fantastic team of planners with a diverse set of experiences and talent."

Desikan, an electronics and communications engineer, comes with a rich experience of over 10 years in marketing, brand management and advertising. Having started his career as a sales engineer for Siemens India, his passion for marketing & advertising drew him to Trigger Jeans. As a brand manager, he played a key role in scripting a revival of the brand‘s fortune.

Stepping into the agency six years ago, Desikan has worked on multiple brands across categories. He has worked with some of the well-known names in the industry including Hakuhodo Percept, Ogilvy & Mather and TBWAIndia and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others. His last assignment was with a Chennai-based brand communications start-up - Gutfeel, as a co-founder and partner - strategy.