Conceptualised and produced by PixelKraft, a Media Solutions company based in Chennai, Ram & Ria series features the life of a typical south Indian man and his wife, and showcases their dilemmas as they go about living their life in a metro. The comic short series is full of real-life situations and highlights the humour in the everyday situations in short films of three minutes.

Commenting on this initiative, Rediff.com VP marketing Manish Agarwal said, "With broadband becoming a reality in India, more and more people are logging online to watch entertaining videos. Rediff iShare as platform offers a tremendous opportunity for professional content owners to catch these audiences which are shifting from TV to the Internet for entertainment."

"We are delighted with the response we have got so far to the first sitcom series on Rediff iShare, and we expect more such Indian content producer to go live on Rediff iShare," added Agarwal.

The series, which has gone live recently, has already got a great response from audiences online - wherein over 50,000 users have already watched it and have left interesting remarks on the site, stated an official release.

The creative director of the series Siddharth Kumar said, "The inspiration to launch the Ram & Ria series came from the dearth of contemporary Indian content, and we strongly believe that there is great market for real content being produced for alternate media‘s like the Internet and mobile."