01
indiantelevision.com Team
NEW DELHI: Neo Cricket and Prasar Bharati have run into a row and blamed each other for the delayed telecast of the first one day international between India and England on Doordarshan.
Neo Cricket, the telecast rights holder, accused Prasar Bharati for delay in giving uplinking clearance, because of which viewers missed the first few balls of the match.
Neo Cricket said they were given the clearance after 2.30 pm only, after they submitted the bank guarantee by 12.37 pm as demanded by the Information and Broadcasting Ministry.
Neo Cricket said it is "deeply disappointed" by what it believes could be construed to be unreasonable behaviour by Prasar Bharati and intends to approach the Government after consultation with industry bodies with a request that appropriate rules be framed to govern future events such that the process and rules governing the sharing of events with Prasar Bharati are equitable and reasonable.
However, DD sources told indiantelevision.com that the Neo application was not in accordance with the Sports Broadcast Signal (Mandatory Sharing with Prasar Bharati) Act 2007. The sources said application was made by Nimbus on 30 August, 45 days before the match in accordance with the Act, but Nimbus had mid-way changed the channel to Neo Cricket and, thus, the mandatory period of 45 days was not met.
Explaining its reasons for the late start of the live telecast of the match, Neo Cricket in a statement late in the evening blamed Doordarshan and the Government for its unreasonable demand of asking for the bank guarantee of Rs 40 million nine days before it was actually due.
Neo Cricket said that the Information and Broadcasting Ministry had sent a letter to the Board of Control for Cricket in India (BCCI) after office hours yesterday stating that "uplink permission would be granted to BCCI only if Neo would submit a bank guarantee by the morning of today that is, in a few business hours to Prasar Bharati."
The statement added that this was despite the fact that Prasar Bharati?s own draft agreement stated that the bank guarantee was required to be furnished five days after the agreement was signed. It said Neo was given no choice but to accede to the demand of Prasar Bharat to ensure that the cricket loving public in India would get to see the cricket match.
Despite submitting the bank guarantee, Neo said, the uplink license to BCCI and Neo Cricket was issued past the match start time of 2:30 pm resulting in no coverage for the first few balls of the match.
Relating the sequence of events, Neo said despite repeated follow ups from Neo Cricket after 30 August, including three letter reminders and multiple phone calls, Prasar Bharati refused to confirm whether it wanted to share the live broadcast of the event. Finally on 9 October, a mere five days before the first match and a whole 40 days after receiving the original notification letter, Prasar Bharati wrote an email to Neo confirming that it wanted to share the live feed of the match and asking for a meeting on the next day to appoint the Revenue Management Company (RMC) for the match.
It may be noted that the RMC is the company responsible for selling advertising on the broadcast of the match on Doordarshan and is appointed by a process in which both Neo and Prasar Bharati are required to make sealed bids.
The RMC meet was held on the evening of 10 October, and awarded to Neo following the sealed bid process. On 12 October, Prasar Bharati submitted a draft agreement to Neo for comments and signature. This draft clearly stated that it wanted Neo to submit the bank guarantee of Rs 40 million within five days of signing of the agreement.
Neo was hoping the agreement would be signed by 13 or 14 October and the guarantee would be submitted on 19 or 20 October. Therefore when the Ministry sent its letter to BCCI, Neo said it "was obviously taken aback by this unreasonable demand of Prasar Bharati and requested a meeting to discuss the issue, and the meeting was held this morning".
Image
