MUMBAI: Dreamworks Animation has roped in Kwan and Dream Theatre as its consumer products licensing and promotional representatives in India.

Cashing in on the iconic characters from Dreamworks, Dream Theatre and Kwan will establish a licensing and merchandising program across the nation developing merchandise based on these characters.

The main aim of the exercise will be to focus on marketing and promoting the upcoming animated movies from the production house.

The merchandise includes items like publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, personal care products and promotional licensing.

Dreamworks has to its credits films like Kung Fu Panda, Madagascar, Puss in Boots and the soon to be released the Guardian.