MUMBAI: Draftfcb Ulka has launched a new division offering strategic brand activation and experiential marketing solutions.

The new division, Aquila Experience, has started functioning in Delhi and Mumbai, while the Bangalore wing will be operational from 2012.

Sources in the company confirmed to Indiantelevision.com that the unit will be headed by Puneet Malhotra who has over 12 years of experience in direct marketing, brand activation and events.

The unit has professionals experienced in carrying out BTL activities, sources said.