Life OK launches new fiction Amrit Manthan

MUMBAI: Life OK, the newly launched Hindi general entertainment channel (GEC) from Star India stable, is launching a new fiction property in the 8.20 pm band.

Amrit Manthan will premiere on 26 February and air every Sunday to Saturday. Named Amrit Manthan, the show will highlight the importance of a strong value system and familial ties than riches and social status.

To accommodate the show, the channel is shifting the 8.20 pm show Smile Please to 10.40 pm. Also, the channel has decided to run Amrit Manthan for 40 minutes in the first week. In order to adjust, 8.40 pm show Tum Dena Saath Mera will take a break for one week.

Amrit Manthan is a royal drama set in Punjab and is based on the story of two sisters, Amrit and Nimrit, who regress from being best friends to the worst of enemies, an animosity that is sparked by a dwindling dynasty, a facade of royal wealth and excessive pride and greed.

Life OK GM Ajit Thakur says, ?Life OK has always prided itself in creating unique and engaging content for the viewers that is also very relatable. In keeping with this promise, Amrit Manthan truly stands out against the various sibling stories on television as this show highlights the ?rivalry? between two sisters a huge contrast to the usual ?bonding? that has formed the crux of many stories. The show also attempts to bring to fore the imbalances of life, highlighting how excessive pride and greed leads to ruined relationships.?

The channel said that Amrit Manthan highlights a very key problem of today?s imbalanced life ? that excessive pride and greed can ruin relationships. It displays the gnawing importance given to wealth and social status by society today.

Amrit Manthan is produced by Rajan Shahi Productions that is known for its production values and story-telling vision.

Life OK runs all the shows everyday with an average episode running time of 20 minutes, unlike other GECs.