Star Plus to air Rajshri Productions' new fiction from 18 June

MUMBAI: Star Plus, the leading Hindi general entertainment channel (GEC), is launching its new fiction property on 18 June.

Titled ?Pyar Ka Dard Hai Meetha Meetha Pyara Pyara?, the show is produced by Rajshri Productions.

The show will air every Monday - Friday at 10 pm. The channel is taking it?s another fiction show Sajda Tere Pyaar Mein off-air this week.

Pyar Ka? will compete with Colors? Uttaran, which is leading the slot. Sony Entertainment Television airs Kya Hua Tera Vaada at this slot, while Zee TV telecasts Mrs. Kaushik Ki Paanch Bahuyien.

Pyar Ka? addresses what really impacts the way the younger generation looks at and deals with relationships in their adult lives, the channel said. The story explores how the family environment and the upbringing play a major role in deciding how the child will cope with relationships in the future - whether he will have faith in love and relationships.

Star India business head - Hindi channels Nitin Vaidya said, "Star Plus has always made an effort to produce content that is fresh and different, touching upon different subjects and topics. With Pyar Ka Dard Hai Meetha Meetha Pyara Pyara too, it is a fresh look at family life in context to the youth. The focus is now on how mind-sets towards relationships are altered unknowingly due to a tense family environment."

Pyar Ka?, believes in "kal ki parvarish pe tike aaj ke rishtey" and is in tune with the channel?s philosophy ?Rishta Wahi Soch Nayi?, the channel said.