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MUMBAI: BIG MAGIC, India?s first variety entertainment channel for the core Hindi heartland ? UP, MP, Bihar and Jharkhand from the Reliance Broadcast Network stable, featuring locally relevant entertainment around humor, movies, reality, talent hunts and action sports has been successful in giving audiences content that appeals to the local tastes and sensibilities. The channel which stands as the No. 1 player in the region is fortifying its position with introduction of well known and popular television actor Amar Upadhyay as the new host for the region?s most followed crime show Police Files. Amar, (popularly known as Mihir of Kyunki Saas Bhi Kabhi Bahu Thi) was the face of Indian television that drowned millions of TV viewers when he died in the popular show leaving his fans devastated. In his new avatar, Amar will anchor the show and take audiences through real-life stories of ghastly crimes from the region. With the Hindi heartland known to harbour some of the criminals and offences that range drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, Amar will be seen highlighting cases that the local populace can relate to. Ensuring that Police Files goes a step ahead and empowers viewers to be better equipped to deal with criminal situations, Amar will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.
Amar Upadhyay made his television appearance in Jaya Bachchan- produced TV series Dekh Bhai Dekh in the nineties. It was the popular series Kyunki Saas Bhi Kabhi Bahu, in which he played the perfect beta and endearing ?son of Indian TV viewers? Mihir Virani that made him a face to reckon with. This was followed by a few feature films like Dahshat, Dhund - The Fog, and a brief appearance in J.P. Dutta?s war movie, LOC Kargil. Amar was also a participant in the last season of Bigg Boss on television. With Amar Upadhyay as the host of Police Files the viewers of the Heartland are sure to get hooked on to the show with their favourite star.
Speaking on hosting the show, Amar Upadhyay said, ?BIG MAGIC is the newest entertainment channel that has swept the Heartland. With its specially created localized shows the channel has been able to fulfil a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.?
Police Files is in sync with BIG MAGIC?s recent campaign called ?100%UP Wale/100% MP Wale? which has been designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while enabling operators to build their brand equity. BIG MAGIC is being distributed as part of Reliance Broadcast Network?s television channel bouquet which boasts of seven robust and well crafted channels, ready to benefit from the digital wave.
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