Mumbai: As part of RK Swamy BBDO‘s Parryware relaunch mandate, the agency has created an ad campaign for sanitary brand Parryware.

In this campaign, the agency calls the bathroom ‘Apna sa Kona‘ - your very own space. "This insight is based on special moments which one spends in a bathroom," the company said.

R K Swamy BBDO New Delhi senior partner Sunil Kukreti said, "The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona‘ campaign is created around this."

The campaign will use the print and TV medium.