MUMBAI: Salman Khan beat Amitabh Bachchan and Shahrukh Khan to become the most admired star on the social media.

Looks like with two back-to-back Rs 100 crore hits last year in Ek Tha Tiger and Dabangg 2 and the unprecedented success of Bigg Boss 6, Khan has once again proved that he‘s the undisputed king of Bollywood, box office and the idiot box.

The Dabangg actor also won an award for the best use of social media at this year‘s Zee Cine Awards. A research conducted by Asterii Analytics said, "We used sophisticated web analysis tools to scan millions of pages on Facebook, Twitter, Google+, YouTube, blogs and online forums to quantify the total volume of buzz and conversations on Bollywood stars.

A shortlist of 30 possible candidates was developed in the first phase. We developed 25 parameters to rank the candidates on the total volume of buzz. Using this four-phased process, we came to a single score and the top three candidates were Salman, Shahrukh and Bachchan. And Salman Khan emerged as the winner with a consistently high margin."

Salman has 7,516,597 fans on Facebook and 3,266,882 followers on Twitter. Not just that, the actor has fan club pages on Facebook and Twitter with over 757,057 and 577,919 followers respectively.