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Indiantelevision.com
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has changed the positioning of its food channel, Zee Khana Khazana, by adopting a new tag line ?Ab Khana Sawal Nahi, Lajawab Hai!?.
The channel has also refreshed its content with four new shows -- Food Ka Mood, Bachcha Party, In Breakfast xpress, and Ab Har Koi Chef.
The new shows, which are set to debut on 20 February, will showcase easy to replicate cooking methods and dishes at one?s home.
Food Ka Mood is a daily cooking, instructional show in which Chef Gautam teaches the viewers simple, easy to make, everyday dishes with a twist. He will create exotic dishes out of daily ingredients.
Bachcha Party is a show in which Gurdip Kohli cooks up interesting recipes for children while ensuring the dishes remain nutritious and healthy.
In Breakfast xpress, Chef Ranveer cooks an easy, interesting and healthy breakfast and also demonstrates ways in which one can indigenously use leftovers. Ab Har Koi Chef is a vignette based show in which housewives are asked to send in their recipes and the show?s Chef Jolly selects the best recipe. The sender is then brought to the studio to cook the recipe with him.
In order to make the shows interactive, the audience will be offered the chance to get in touch with the channel?s Chefs/Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site will also sport a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.
Zeel MD and CEO Punit Goenka said, "We have a lot of firsts to our credit ? one of which was the launch of Zee Khana Khazana, India?s first 24 hour food channel. We are proud of the iconic stature the brand Khana Khazana has achieved in the last 20 year which is extremely popular and very well recognized. With the 24 hour food channel ? Zee Khana Khazana we are happy to take our engagement with our audience to a deeper level through a new programming line - up which is both relevant and appealing.?
The channel decided to refresh its content to meet the current needs of the Indian homemaker following an extensive research which divulged a lot of interesting and unique findings.
Zeel Chief Strategy Officer Atul Das said, ?Television landscape is changing rapidly with digitisation and there is increasing demand for premium content. Food and lifestyle is emerging as a genre with great potential. Our effort is to bridge this gap by offering a premium product which caters to the evolving Indian palate.?
Zee Khana Khazana Business Head Amit Nair said, ?Khana Khazana has always been at the forefront of providing exciting food content with its wide range of shows. To take this culinary journey ahead we conducted research and found that creating exciting food everyday for their family was the biggest challenge for our audience. Zee Khana Khazana addresses this need by being a solution provider for the Indian Homemaker. Thus the new shows help by giving recipes and food solutions that will make their daily cooking interesting, simple, quick and delicious.?
Zee Khana Khazana is currently available at Rs 30 per month on Dish TV, Videocon d2h and on digital cable. It will soon be available on other DTH platforms as well.
