Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner - mindshare consulting.

In his new role, Desai will actively contribute towards developing and restructuring Mindshare‘s business consulting offering for clients in west region.

He will be reporting to the Mindshare consulting and analytics head of practice Sandeep Pandey.

In his last stint, Desai served as the VP and head of Lab center (research and strategy hub) at Lodestar UM.

Pandey said, "Our nature of work requires people from strong consulting and business strategy profile and Rajit has a combination of both. It is part of our larger talent restructuring within consulting discipline and you will hear soon about many senior profiles joining from different industries."

Desai said, "This exciting role is a logical next step for me. I see this as a big opportunity and I look forward to help address client‘s marketing and business problems and grow the practice along with the high quality team at Mindshare."

Having worked in the marketing vertical and as media consultant for various companies like HTA, Sony, Times Now, Loadstar, Media e2e and Turner Broadcasting, Desai comes with 16 years of work experience in the media function.