MUMBAI: Indian production and distribution company Eros International Media Ltd has announced its strategic tie-up with global recorded music company Sony music Entertainment for the music launch of its upcoming film Go Goa Gone.

Eros said in a press statement that the music of Go Goa Gone will be distributed under the co-branding of Sony Music and Eros Music labels.

Eros International managing director Sunil Lulla said, "We are happy to partner Sony Music, an established player in the music domain for the sound track of Go Goa Gone, which is very upbeat, aptly suited to the film‘s genre. By joining hands together, we hope to optimally exploit this highly anticipated title."

Talking about the tie up, Sony Music Entertainment president India and Middle East Shridhar Subramaniam said, "We are delighted to work with Eros Entertainment and we are confident this is a beginning of a new and long standing relationship. The music of Go Goa Gone is cutting edge and we are already getting great response across radio, TV and from music enthusiasts".

Go Goa Gone stars Saif Ali Khan and will hit the theaters on the coming 10 May.