MUMBAI: Draftfcb+Ulka has appointed Anirban Chaudhuri as the head of strategic planning for its Delhi operations.

Anirban comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.

A gold medalist in MBA from Jadavpur University in Kolkata, he has a PG Diploma in Journalism and Mass Communication. He further completed his studies on strategic management from IIM Kolkata. Anirban has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising round table in India.

He is currently exploring three areas of interest - ‘green‘ advertising, use of technology in developmental communication and ‘play’ as a technique in developing creative strategy.

Advisor to the Board Arvind Wable said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

Draftfcb+Ulka Delhi operations COO Sanjay Tandon commented, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

On being appointed Anirban expressed, “Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”