MUMBAI: US software major Microsoft has announced a contest for the xbox 360.

People can not only play games and watch premium entertainment content on their Xbox 360 they can now create content for it, too.

Microsoft and the New York Television Festival (NYTVF) have announced the Xbox Live Originals contest, granting aspiring television producers the opportunity to create a pilot that could be chosen for the first original series developed specifically for the Xbox Live online gaming and entertainment network.

Microsoft will award the winning entrant a $100,000 budget and an opportunity for a six-episode commitment to air the television series on Xbox Live, the social network. The pilot episode of the winning series is scheduled to debut later this yearl at the third annual NYTVF, the industry’s first showcase for independent television, before being featured exclusively on Xbox LIVE, home to a community of more than six million people worldwide. This marks the first time that user-created entertainment content will be available worldwide for download exclusively on Xbox LIVE.

Microsoft senior director of Xbox Live Bill Nielsen says, “Not only can aspiring TV producers from across the globe try their hands at creating new TV shows, but because of Xbox LIVE Marketplace, they can now win a chance to have more than 6 million people worldwide see their work.

“This is an incredible opportunity for us to participate in the festival, and we are thrilled to be able to bring community-created TV content to the Xbox community for the first time.”

Xbox Live is already home to more than 1,500 hours of full-length films and TV series in the United States. This contest will showcase the user-created content alongside films and TV shows from many of the top networks and studios in the entertainment industry.

NYTVF founder Terence Gray says, “The New York Television Festival has always strived to give artists opportunities to get their voices heard in the industry, and we think that showcasing their work on the Xbox 360 will give our artists unprecedented exposure.

“The Xbox Live Originals contest acknowledges that new technologies are enabling artists to tell their stories in innovative ways, and Xbox LIVE Marketplace, one of the top digital distributors of online entertainment content, is a great place to showcase the talent that takes part in the NYTVF. The NYTVF is proud to join with Xbox 360 on its groundbreaking initiative to create and provide original programming.”

To participate in the Xbox LIVE Originals contest, entrants must produce and submit a short comedy pilot running between five and 15 minutes long. Submissions will be accepted till 29 June, 2007, from contestants in any of the 25 countries currently supporting Xbox Live.

A group of selected finalists will be shown on Xbox Live Marketplace’s video-on-demand service in July, and a winner will be announced at the end of the month. The creators of the winning pilot will receive a budget of $100,000 and an opportunity to produce six additional episodes of the comedy series for Xbox Live, and the first episode will premiere at an exclusive event at the 2007 NYTVF in September.