MUMBAI: Television format creator and distributor Endemol has unveiled a lineup of reality and multiplatform formats set to make their international debut at next week’s television trade event MipTV 2011.

Headlining this year‘s line up is Club VIP, a series from Endemol France which pits reality TV celebrities against a group of unknown wannabes. The reality personalities are locked together with aspiring stars at Club VIP - a private resort where popularity is the name of the game. Every week, someone is voted off until the one final winner remains. Will it be the beloved and recognisable TV celebrity, or new talent who is ready to be the bright new star of the small screen?

Also among Endemol‘s highlights is Secret Story, an evolution of the Big Brother format which has aired in France, Portugal and the Netherlands. A group of contestants, each of them with their own dramatic secret, live together in a large house, isolated from the outside world. Hiding from detection is not easy as each and every contestant will be plotting to reveal the other‘s unknown truths.

Secret Story is already a major multiplatform hit in France, having aired four successful seasons on TF1. The show continues to be a breakout hit online with 90 million visitors and 1.1 billion pages visited and 200 million programmes viewed on the official website.

Returning formats include The Money Drop, the multiplatform hit created by Endemol UK which incorporates a hugely popular play along online game. The series has so far been sold to 14 territories with further deals in major markets due to be made prior to MIPTV.

Endemol chief commercial officer Tom Toumazis said, "Our portfolio of programmes for MIPTV is headlined by formats that have already pulled in fantastic ratings in major markets. These shows underline Endemol‘s reputation for innovative multiplatform entertainment and we‘re tremendously excited about showcasing them in Cannes next week."