MUMBAI: It seems Reliance Broadcast Network Ltd (RBNL) wants to really take its television business a notch higher. The company today announced a key appointment at the top level. Lavneesh Gupta has been brought on board as the Chief Operating Officer (COO) for RBNL’s television business. As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content and marketing strategies and drive channel performance. He will report to Tarun Katial, CEO of Reliance Broadcast Network.

Gupta is an alumnus of IIT and over the last 16 years has worked across leading brands in the BFSI industry including Standard Chartered Bank, ABN AMRO and Tata AIG to Max Life and IndusInd Bank. He is excited about his new innings in the Media and Entertainment (M&E) industry. He believes that the industry will grow at a good pace in terms of its Compound Annual Growth Rate during the next few years and there will be ample opportunities for learning and growth.

Prior to joining RBNL, Gupta was working with IndusInd Bank as executive vice president & head, Bancassurance and New Branch Distribution. He was responsible for the life and general insurance revenues across 500 branch outlets and the overall P&L of 150 new branches, which were launched during the last financial year.

On his appointment at RBNL, Gupta said, “RBNL is among India’s most vibrantly growing organisations and I am excited about my new role here. The company has an exceptional potential for growth and I look forward to working with the team at RBNL to make this vision a reality.”

RBNL CEO Katial too is very happy to have got somebody with such a good experience. He said, “Lavneesh’s vast experience and in-depth market understanding makes him an asset to the organisation. We are happy to have him on board and are confident of him leading the television business through the next growth phase.”