MUMBAI: Digital media company Yahoo! India will provide licensed full-length movies through the Internet on demand and is collaborating with movie production houses.

Movieplex (movies.yahoo.in/movieplex) aims to deliver locally relevant content experiences to both consumers and advertisers through immersive video content.

This content is easily discovered on Yahoo! India (www.yahoo.in) and users will be able to watch this from their home or anywhere with an Internet connection. Movies currently available on Movieplex include Rock On, Rann, Dil to Baccha Hai Ji and more.

Yahoo! India MD Arun Tadanki said, “Over 30 million Internet users consume 1.7 billion videos every month across India*. With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure. Movieplex is an example of how Yahoo! connects people to what matters to them the most and Indian movie lovers now have the best full-length movies available to them at their convenience.”

A key advertiser on Movieplex, LG Electronics CMO L.K. Gupta added, “The growth in online video viewing has been exponential and movies are passionately followed by the Indian audience online. We are delighted to work with Yahoo! on the launch of Movieplex and through our association, we aim to deliver the LG Cinema 3D Smart TV* proposition to millions of deeply engaged Yahoo! consumers.”