MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand Micromax, late last year.

The TVC became the talk of the town; and to continue with the series the phone makers have come up with a new campaign for Canvas Turbo –The phone that ‘CAN’ juggle!

The campaign brings alive the theme of the phone - the phone that ‘CAN’ juggle - and also takes forward the Micromax ‘nothing like anything experience’.  The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.

Commenting on the new phone, Micromax co-founder Rahul Sharma said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”

Apart from TV, the launch of the phone is supported with a 360 degree marketing campaign across print and online.