MUMBAI: Laughter is the music of the soul and who better to celebrate it than with Mr. Tickle on Laughter Day which falls on January 10, 2014. The deal for the Mister Men products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks Animation among others.

Mr. Tickle is the first book in the Mr.Men series by Roger Hargreaves, an English author and illustrator of children’s books since 1971. The character, Mr. Tickle, is lively and funny with wiggly arms ready to tickle people in authority for humour. In India, Mr. Men is available across apparel for infants, kids, adults and Publishing. The Back to School and Loungewear is slated to launch in February 2014.

The Mister Men apparel range for kids has a wide variety of clothes in funky colours and patterns. Mr. Tickle with his naughty smile, wiggly hands and funny quotes is the perfect choice for Laughter Day. The Mister Men collection has clothes for both boys and girls. With bright, cheerful colours and tickling quotes, Mr. Tickles is surely going to be a laughing buddy for your little ones and tickle your kids funny bone. Mr. Tickle merchandise for girls and boys is available at leading stores and online portals like Jabong.com, Myntra.com and Flipkart.com with t-shirts ranging from Rs 200 onwards.

 “Mr. Tickle is the funniest and naughtiest of characters, tickling kids’ imagination and is the perfect mascot for Laughter Day. The Mister Men collection will definitely put a smile on kids faces and is available in a enviable range of colours and prints. Mr. Tickle is sure to connect with kids instantly on Laughter day,” says Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd.