MUMBAI: Parag Kamani has joined Cornershop Entertainment – An Essel Group Enterprise - as Business Head Wireless. Parag will be reporting to director Cornershop, Chirag Shah and will be handling the entire wireless entertainment and enterprise business, including the management of Short Code 7575 among various new initiatives that are in the pipeline, said an official release.

“7575” was the first to launch Voting and Polling for Reality television and mobile enables all Zee Network Channels and is a leading provider of wireless entertainment, its applications and services.

Parag’s vast experience in the entertainment space – initially in the record industry and, thereafter, in the home video business - has seen him execute various roles at Magnasound, BMG Crescendo, Virgin Records [now EMI India], Saregama India [formerly, popularly known as HMV], and the Dubai-based Vanilla Group [now known as Viva Entertainment].

Commenting on Parag’s appointment, director Cornershop, Chirag Shah says, “We are really happy to have Parag on board, his vast experience in the music and home video industry will shed a fresh perspective to our existing business and add value to new initiatives in the wireless space."

Parag says, “Having worked for the music industry for 14 years, followed by four years in the home video business, I have always pursued a career providing me new challenges. For the immediate future and, without compromising on my passion for entertainment, I have found it in wireless entertainment and the enterprise business.” Parag is a music aficionado and used to write for various publications on aspects of the entertainment industry.

Cornershop is looking forward to having Parag on board and scaling new heights. The Cornershop team believes there will be a fresh strategic perspective for all with the synergies of Cornershop’s inherent strengths of being backed by the reputed and well-established Essel Group and Parag’s past experience obtained in the entertainment business, ensuring that it is only a matter of time before Cornershop takes on the wireless entertainment world