BANGKOK: Creative leader and entrepreneur Graham Kelly is joining next year’s festival as Jury President of Interactive Lotus and Mobile Lotus.

Kelly is Regional Executive Creative Director at Isobar Asia Pacific, based in Singapore, where he oversees the creative output of 21 offices across 13 markets. Kelly also sits on Isobar's regional team, working on key multinational accounts and new business development.

“I'm delighted to be joining ADFEST this year. Asia is renowned for ground breaking digital work. Moreover it's the world's most dynamic mobile market.  So I'm looking forward to seeing some outstanding creative this year," says Kelly.

Kelly has been Executive Creative Director (ECD) and Regional ECD at some of the world’s leading advertising agencies including Saatchi & Saatchi, Ogilvy, Leo Burnett, BBH and TBWA. He moved to Asia in 1991.

In August 2010, he co-founded GKIM Pte Ltd, a digital ideas start-up that works with agencies, brands and inventors. The company’s 3D colouring app, ‘Color the World’ has earned plaudits and extensive media coverage.

While launching GKIM, Kelly also worked as National ECD for OgilvyOne India until November 2012, joining Isobar as Regional Executive Creative Director, Asia Pacific, six months later.

Kelly’s work has won awards at the world’s most prestigious advertising shows, and he has judged almost every major local show across Asia.  He is also a regular speaker at key advertising events. His most recent speeches have centred on how to use digital – in particular, social media - more creatively.

"Graham's experience transcends the traditional and digital world, which will hold him in good stead as Jury President of the Interactive and Mobile Lotus categories at ADFEST,” says ADFEST President Jimmy Lam.