KOLKATA: After getting an overwhelming response in Haridwar, Allahabad, Varanasi, New Delhi, Kanpur and Patna, general entertainment channel (GEC) Life OK has brought the “Mahadev Ganga Mahotsav” initiative to Kolkata, titled Kolkatta Samvaad.

The initiative was started in January last year and was to be held in eight cities across the states of Uttarakhand, Uttar Pradesh, Bihar, Delhi and West Bengal with the hope of becoming the harbinger of change. The initiative, during the launch promised to take small differentiating steps to ensure a brighter future for Ganga.

“Mahadev Ganga Mahotsav is a program to sensitise and create social awareness towards the issues impacting and the plausible solutions required to the conservation of the river Ganga,” said a release issued to the press in Kolkata.

In fact, the GEC organised a discussion session on - ‘Need to save the Ganga for the future generations’ which explored the impact of polluted Ganga on every individual and the measures that can be taken to save it.

Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.