MUMBAI: The government‘s CAS rollout plan continues apace. All the major MSOs today received "CAS authorisations" from the sector regulator, which clears the way for the public awareness campaigns to kick on the stipulated date of 15 October.

According to IndusInd Media & Communications executive director Ashok Mansukhani, the letters issued by the Telecom Regulatory Authority of India (Trai) are dated 30 September and authorise an MSO to operate in the cities of Mumbai, Delhi, Kolkata and Chennai "in the areas notified under Section 4(a) of the Cable Act 1995 as per 11(2) of the cable rules 1992 as amended in 2006."

Says Mansukhani, "These letters clear the way for MSOs to seek authorisation from broadcasters to enter into revenue share agreements with broadcasters and operators in terms of the August 24 interconnect regulation and the August 31 tariff order issued by Trai. It also clears the way for us kick off the CAS awareness campaign by the mandated date of 15 October."

Executives in the Zee Group promoted WWIL (earlier Siticable) also confirmed receiving the CAS authorisation letters.

The CAS awareness campaign will last for a period of 30 days. The general directive also provides for filing of a compliance report immediately after the start as well as the end of the campaign.

Trai had issued a regulation on 23 August specifying standards of quality of service to be observed by the MSOs/ Cable Operators in CAS notified areas of Chennai, Mumbai, Delhi and Kolkata. This regulation had stated that multi system operators permitted to provide cable services in CAS notified areas would be required to conduct a public awareness campaign from a date to be specified by Trai.

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Trai sets 15 October as date for CAS awareness drive to kick off