MUMBAI: With the announcement of General Elections 2014, the spotlight is now on the voters who will play an important role in the entire process. In an effort to provide a platform to them on what they think about various socio-political issues and how they want to get them addressed, CNN-IBN & IBN7 are launching a unique initiative called Open Mike on 10th March, 2014. This one-of-its-kind initiative will give the common citizens an opportunity to voice their concerns, grievances, opinions and expectations from the upcoming General Elections at a scale that has never been seen before.

Everyday a question revolving around the key political issues, opinions and policies will be put on–air as well as on the network’s various online and social media properties. ‘Open Mike’ will travel across pre-selected locations in 17 major cities across the country and capture bytes from people on the said question. Selected responses will be aired as special segments in the newswheel throughout the day on both the channels. In addition to this, a special half-hour show will also go on-air Mon-Thu at 10:30pm on CNN-IBN. Viewers would also be able to submit their videos, responses on the channel’s various web and social media interfaces.

Speaking on the launch of this initiative, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “CNN-IBN and IBN7 have always followed a legacy of inclusive journalism. Taking this legacy forward at a very significant time in India, we have come up with the initiative ‘Open Mike’ to enable our common citizens to fully exercise their right to express their views and expectations from the government and help shape the future of our country.”

Don’t miss this special starting from Monday, March 10th only on CNN-IBN & IBN7.