MUMBAI: Taproot India has appointed Priyanka Rishi as its general manager. She will be reporting to CEO Umesh Shrikhande.

“To be a part of an agency that has set benchmarks for the industry is professionally stimulating and exciting. I look forward to building on Taproot’s strengths and work ethos to create an even stronger organisation,” said Rishi.

With more than 16 years in the business, Rishi in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross category experience.

Shrikhande said: “With so many interesting opportunities for adding value to our clients’ businesses and brands, Priyanka is a welcome addition to our talented team.  She is passionate about both strategy and creativity and comes with a deep and insightful understanding of brands. Infusing our team with such strong talent will further the process of adding depth and sparkle to brand Taproot.”

She will be based in Mumbai.