MUMBAI: Jagran Prakashan Ltd and Yahoo! India have tied up for a co-branded Hindi news and current affairs internet property which will be available to the users by mid-2007. The tie up will facilitate both Yahoo‘s online services and print media content for users and advertisers.

Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property. Yahoo! India will manage the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India‘s search and small and medium business offerings.

"The Yahoo! India - Jagran partnership will reshape the online Hindi news and current affairs landscape -- in terms of compelling customer experience, user engagement and monetization." said Yahoo! India, Managing Director, George Zacharias,

"This exciting and strategic partnership is about re-branding, re-scaling and re-building the world‘s biggest hindi news portal i.e. Jagran.com to reach an unprecedented scale and is about redefining the hindi online portal space" said JPL CMD Mahendra Mohan Gupta.

"In this partnership we looked at leveraging each others core areas of strength to create a powerful online property. We bring in content while Yahoo brings in technology and their understanding of Internet audiences to provide an unparalleled internet experience in the Hindi space" said JPL CEO Sanjay Gupta. "We looked for a partner that stood for leadership and credibility in the online media space not just in India but worldwide, and which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more."