MUMBAI: 9XM, India's popular Hindi music channel, has associated with Dharma Productions and is enticing the viewers to vote by offering them free tickets to watch the upcoming movie – 2 States.  The initiative is called ‘Cast your Vote & Win contest’ is an extension to 9XM’s on-air election campaign titled Who is the idiot. As part of ‘Cast your Vote & Win contest’ 9XM has organized a  special screening of the latest Bollywood film 2 States on 24th April 2014, exclusively at the IMAX Big Cinemas, Wadala at 6:45pm.

Encouraging the youth to vote and make the change, the Cast your Vote and Win contest provides the viewers and Bollywood movie buffs an opportunity to win free tickets to the latest Bollywood hit. The channel has also partnered with Big Cinema's to promote this contest across 30 screens in Mumbai.

Speaking of this association Mr. Siddharth Kadam – Marketing Head of Dharma Productions said "We are glad to be associated with 9XM's election initiative Cast your Vote & Win. This contest on the channel will not only promote the movie 2 States but also motivate the youth to go out and exercise their right to vote. This is a great platform to connect with the youth and motivate them."

Commenting on this initiative Mr. Kapil Sharma, Vice President, Marketing 9X Media Pvt. Ltd said "The Cast your Vote & Win contest is an extension to our on-air campaign Who is the Idiot. The music video of Who is the Idiot has received a great response from our viewers. Our aim with this initiative is to create awareness among the people about the importance of voting and motivate them to exercise their right to vote. Like all of 9XM’s campaigns, we are engaging with them through music and humour."

Cast your Vote and Win contest will be promoted through venue and cafeteria branding at the multiplex and through branded slides during the movies. The contest will also be promoted across 9XM and through the digital platforms like Facebook, Twitter (#whoistheidiot) and Youtube.

So 'Dont be an idiot...Go Vote...Get counted...'