MUMBAI:  For quite a while now, multi-system operator (MSO) IndusInd Media and Communications Limited (IMCL) has been focused on distribution though it started out with local content. However, the MSO has decided to revisit its core strength, with none other than former MD Ravi Mansukhani taking up the gauntlet.

Ever since Ravi stepped down from his position in February, making way for Tony D’Silva, speculation has been rife about his next move. In the midst of all this, indiantelevision.com found out that he will be returning to the fold, albeit in a new role. “Digitisation has new content challenges and that content needs to be segmented,” Hinduja group sources say.  “He has played a crucial role in IMCL in the last decade, but prior to that, he was also in charge of content. So, he has experience in different spheres. Now, it is up to the promoters to utilize his services.”

The Hinduja Group is looking at developing content as a major international vertical.

Ravi meanwhile said, “Yes, I will be taking up the role. But nothing is finalized yet. The exact role still needs to be discussed,” before clarifying that there would be clarity on his new job profile only after a couple of more meetings.

The Hinduja Media group , according to industry sources, is not only interested in localised content but also animation and some of this would be sourced from Indusind Entertainment.  If they are to be believed, Ravi may be involved with content related to animation and might be working closely with Ambika Hinduja. Further, the company may also be looking at setting up an animation facility with Ravi working on it.

With the Hinduja group acquiring the license for its Headend In The Sky (HITS) project, and phase III and phase IV to be tapped by both the MSO and the HITS platform, will foraying into content help? “Content can do well, only if the distribution does,” said a source.