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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Air Asia
|
-
|
Carat India
|
150 million
|
|
ING brand campaign
|
-
|
Lodestar Universal
|
350 million
|
|
Real Global Broadcasting (RGB)
|
-
|
OMD India
|
150-200 million
|
|
Creative
|
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| Big TV | Mudra | Mudra | 600 million |
| Leo Burnett | |||
| BSA eScooters (BSA Motors) | - | JWT | 100 million |
| Colors (Viacom 18) | Rediffusion Y&R | Orchard Advertising | 250-300 million |
| ING (Corporate identity) | - | McCann Erikson | NA |
| Real Global Broadcasting (RGB) | - | BBDO India | 150-200 million |
| Schwarzkopf Professional | - | Rediffusion Y&R (Chennai) | 35 million |
| SREI (Infrastructure finance) | Grey |
Lowe (Kolkata) | 100-120 million |
| Star Union Dai-ichi Life Insurance | - | Rediffusion Y&R | 150-160 million |
| - | O&M India | ||
| - | Interpublic | ||
| - | Madison (empanelled) | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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