'Kyunki' leads charge as Star Plus claims all time high prime time channel share

Numero uno Hindi entertainment channel Star Plus has claimed an all time high prime time channel share of 24, as per market research agency AC Nielsen‘s latest TAM data.
Leading the way is Star Plus‘ newly reworked top soap Kyunki Saas Bhi Kabhi Bahu Thi, whose 20-year leap has successfully raked in ratings, from 10.5 (before relaunch) to 13.1 (week 88), a channel release claims.

The growth registered citywise is Mumbai (22%), Kolkata (18%) & Delhi (14%) over the previous week.

The week day prime time (Mon-Fri, 8-10 pm) zooms to 71 per cent riding on the strong performances of the 9 pm shows, the release states.

The release further says that rival Sony Entertainment Television‘s top shows Kkusum and Kutumb have registered a 13 per cent drop in TRP by 13% in the week. Zee shows, does not figure in the top 50 at all.

The data is for the week 3-9 March and covered nine cities - Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh, Kanpur, Ahmedabad, Chennai and Kochi.