Creation of good content vital with advent of new media: Rathore

Creation of good content vital with advent of new media: Rathore

Rathore

NEW DELHI: Minister of State for Information and Broadcasting, Col. Rajyavardhan Rathore said today that the challenge as well as the opportunity would be to develop content and services for different platforms and consumers in view of the rapid changes in the information and communication technology and increasing number of smartphone users in India. 

He said the public broadcaster Prasar Bharati was aware of the new challenges and would be constantly striving to keep pace with the new age technologies. The Minister also said the laws of the land should learn to keep pace with changing technology. 

He complimented the Broadcast Engineering Society (BES) for their efforts and initiatives in bridging the gap between educational institutions and professional bodies.

Inaugurating the 22nd International Conference & Exhibition on Terrestrial and Satellite Broadcasting BES EXPO 2016, he said it provided a unique platform and opportunity for participants and concerned stakeholders from across the world to share their ideas and experiences on the opportunities and challenges of the new age of digital broadcasting. He said that an idea would not be revolutionary if it remains dormant and BES EXPO 2016 provided an excellent forum to discuss these ideas and learn from each other. 

Prasar Bharati Chairman A. Surya Prakash, CEO Jawhar Sircar, and I&B Special Secretary J S Mathur were also present on the occasion.

Mathur said BES EXPO, which is amongst the top five exhibitions in the Knowledge Hub category provided an excellent opportunity for the whole of the broadcasting industry to witness the new technology from across the world in India.
 The winners of the awards instituted by the Broadcast Engineering Society in various categories such as training and innovation were felicitated. 

The lifetime achievement award was conferred on M S H Baig for his outstanding contributions to the broadcasting industry. This year the society also conferred two special category awards to All India Radio for its Mobile App- ‘AIR Live’ and Doordarshan for its impactful coverage of Republic Day Parade, Independence Day, International Yoga Day and Ekta Diwas.