MUMBAI: Two of the biggest initiatives taken by the new government since it took charge in June this year have been – Swachch Bharat and Digital India.
And taking the philosophy forward in the coming years will be the new calendar launched by the government. The calendar was unveiled by Union Minister for Finance, Corporate Affairs and Information and Broadcasting Arun Jaitley.
The calendar combines the conventional and technological modes of communicating the initiatives of the government. While the theme of ‘Swachh Bharat’ is portrayed visually in the conventional mode, the mobile application of the calendar reiterates the government’s vision of taking the idea of ‘Digital India’ forward.
Jaitley said, “The digital version of the calendar 2015 reflects the vision of the government in taking forward the benefit of technology in information dissemination as no one could defy the growth and movement of technology. Technology today was operating on a real time basis.”
The Minister also lauded the efforts of Directorate of Advertisement and Visual Publicity, DAVP, for developing the digital version of the calendar with socially relevant messages which would be accessible on real time basis through mobile phones.
The mobile app of the calendar provides access to the latest tweets from the PMO, the YouTube channel of the Ministry of Information and Broadcasting, and the news/updates on PIB website. In addition to being a window for all websites of government of India, this informative application would serve as a planner to the users bringing news updates from AIR and DD News. The app was developed for android platforms initially which would be made available on other mobile platforms also in due course of time.
The calendar has been developed on the theme of “Clean India Green India” with focus on “Swachhta” and environment issues. For instance, the January page of the calendar displays the launch of the “Swachh Bharat Mission by Prime Minister Narendra Modi.”
Minister of State for Information and Broadcasting Rajyavardhan Rathore, and Ministry of I&B secretary Bimal Julka along with senior officials of the I&B Ministry were also present at the unveiling.
